Your Complete Guide to the Arnia CraftyGirl Makeup Range

Natural beauty doesn’t mean compromising on results. Our handcrafted makeup range is built on the belief that what goes on your face should be as pure and intentional as what goes into your skincare. Enriched with Vitamin E, free from harsh synthetics, cruelty-free, and paraben-free — here’s everything you need to know about our makeup collection and exactly how to use each product to get the most out of it.

For a full look at how these products work together in a complete routine, also read our guide: How to Achieve an Everyday Natural Makeup Look.

Why Choose Natural Makeup?

Conventional makeup is loaded with synthetic preservatives, artificial fragrances, and chemical fillers that can irritate sensitive skin, clog pores, and disrupt your skin’s natural balance over time. Natural makeup, by contrast, works with your skin rather than against it. Our formulations use plant-derived pigments, nourishing oils, and skin-loving actives like Vitamin E — so your skin looks better the more you wear them, not worse.

If you’re new to natural beauty, this range is the perfect starting point. Every product is designed to be simple to use, buildable in coverage, and genuinely effective.

Step 1: Groom Your Brows with Clear Natural Brow Gel

Great makeup starts with great brows — and great brows start with our Clear Natural Brow Gel. This lightweight, natural formula tames, shapes, and sets your brows without stiffness, crunch, or that plasticky finish you get from synthetic gels. It gives a clean, groomed look that works for every brow style — from bold and brushed-up to sleek and defined.

How to use: Using the spoolie wand, brush through your brows in the direction of hair growth. For a more sculpted, feathered look, brush upward first, then sweep the ends into place. Allow to set for 30 seconds. Use daily as part of your morning routine — it’s gentle enough for everyday wear.

Best for: All brow types. Especially great for sparse brows that need a little lift and definition without added colour.

Step 2: Define Your Eyes with Natural Black Mascara with Gold Shimmer

Our Natural Black Mascara with Gold Shimmer is unlike anything you’ve tried before. A rich black formula with a subtle gold shimmer that catches the light — it lengthens, defines, and adds a touch of magic to every lash. Vitamin E conditions your lashes as you wear it, so they stay healthy and strong with every application.

It’s cruelty-free, paraben-free, and sulphate-free — everything a conscious beauty lover looks for. Dive deeper into what makes it special in What’s Really in Your Mascara?

How to use: Starting at the base of your lashes, wiggle the wand upward in a zigzag motion to coat every lash from root to tip. Apply a second coat for more drama. For lower lashes, use the tip of the wand for precision. Allow each coat to dry slightly before applying the next to avoid clumping.

Pro tip: For a daytime look, one coat is enough. For evening drama, build up two to three coats and let the gold shimmer do the talking.

Best for: All eye shapes. The gold shimmer makes dark eyes pop and adds warmth to lighter eyes.

Step 3: Add Colour with Natural Vitamin E Eyeshadow

Our Vitamin E enriched eyeshadows are available in three beautiful shades, each designed to complement natural skin tones and layer beautifully together for everything from a subtle daytime wash to a dramatic evening look. Learn more about the ingredients behind these shades in Nature’s Palette: The Powerful Ingredients Behind Our Eyeshadow & Lip Balm.

Golden Eyeshadow

Our Golden Eyeshadow is a warm, luminous gold that brightens the eye and works beautifully as a highlight on the inner corner or brow bone. It pairs perfectly with the gold shimmer in our mascara for a cohesive, radiant look.

How to use: Press onto the lid with your fingertip or a flat shader brush for maximum pigment. Blend the edges with a fluffy brush. Apply to the inner corner of the eye to make eyes appear larger and more awake.

Golden Brown Eyeshadow

Our Golden Brown Eyeshadow is a rich, earthy tone perfect for defining the crease and adding depth. The ideal everyday neutral that works on every skin tone.

How to use: Apply to the crease using a fluffy blending brush in windshield-wiper motions. Build gradually for more intensity. Use a slightly damp brush for a more intense, liner-like application along the upper lash line.

Moss Green Eyeshadow

Our Moss Green Eyeshadow is a deep, earthy green that adds drama and pairs beautifully with the golden tones for a boho-luxe eye look that’s entirely unique.

How to use: Apply to the outer corner of the eye and blend inward into the crease. Layer over the Golden Brown for a smoky, dimensional effect. Use sparingly for a subtle pop of colour, or build up for a bold statement look.

The Complete Eye Look

For a full boho-luxe eye: apply Golden Brown to the crease, press Golden onto the lid, blend Moss Green into the outer corner, and finish with the Natural Black Mascara with Gold Shimmer. The result is a warm, dimensional eye look that’s effortlessly beautiful.

Step 4: Finish with Multifunctional Vitamin E Lip Balm

Our lip balms are the ultimate multi-taskers — each one works as a lip colour, a blush, and a contour product all in one. Enriched with Vitamin E for deep nourishment, they’re as good for your skin as they are beautiful to wear. No synthetic dyes, no artificial fragrance — just natural colour and serious hydration.

Cherry Flavoured Lip Balm

Our Cherry Flavoured Multifunctional Lip Balm gives a soft, rosy cherry tint that’s perfect for a fresh, everyday look. The cherry flavour is subtle and natural — not synthetic or overpowering.

Coffee Flavoured Lip Balm

Our Coffee Flavoured Multifunctional Lip Balm delivers a warm, earthy nude-brown that adds depth and sophistication. Ideal for a more defined, contoured look or a deeper lip colour.

How to use on lips: Apply directly to lips for a sheer wash of colour, or build up layers for more intensity. Reapply throughout the day for continuous hydration.
How to use as blush: Dab a small amount onto the apples of your cheeks and blend upward with your fingertips for a natural, dewy flush that lasts.
How to use as contour: Using the Coffee shade, apply a thin line along the hollows of your cheeks, sides of your nose, or jawline and blend well with your fingertip for a subtle, natural contour.

Get the Full Range in One Box

All of these products — plus a blending brush and our Magical Forest Scent — are available together in our Beauty Box. It’s the perfect introduction to the range, a beautiful gift, or a treat for yourself. Read all about it in Introducing the Arnia CraftyGirl Beauty Box.

Frequently Asked Questions

Is the Arnia CraftyGirl makeup range suitable for sensitive skin?

Yes. All our makeup products are formulated without harsh sulphates, synthetic fragrances, or parabens. The Vitamin E enrichment actively soothes and nourishes skin. If you have very reactive skin, we recommend patch testing on your inner wrist before full application.

Is your mascara waterproof?

Our Natural Black Mascara is water-resistant rather than fully waterproof, which means it holds up well through the day without requiring harsh makeup removers to take off. A gentle oil-based cleanser or micellar water removes it easily.

Can I use the lip balm as an eyeshadow primer?

Yes! A tiny amount of the Cherry or Coffee lip balm pressed onto the lid before eyeshadow application helps the pigment adhere and intensifies the colour payoff — especially useful for the Moss Green shade.

How long does the brow gel last once opened?

We recommend using within 6 months of opening for best results. Store in a cool, dry place away from direct sunlight.

Are your products cruelty-free?

Absolutely. All Arnia CraftyGirl products are cruelty-free, never tested on animals, and made with natural, ethically sourced ingredients.

Can I wear this makeup range every day?

Yes — in fact, the Vitamin E in our formulations means your skin and lashes benefit from regular wear. The more you use them, the more nourished your skin becomes.

Natural beauty, handcrafted with love — that’s the Arnia CraftyGirl promise.